A video book trailer brings the published book to life, provides instant visual impact and offers the reader a sneak peek at the contents. A book trailer video will be created and designed to be used in our world-wide marketing and promotion plan. Data shows that using a dynamic video on a website and on social media exponentially expands the audience reach. Plus, videos are fun to watch, and the combination of images, music, text, and audio provides a dynamic experience that taps into viewers’ emotions. And that quickly turns viewers into readers and buyers. In addition to YouTube, Vimeo, etc., the video book trailer will be submitted to over 100 world-wide video sites and blogs.
Peppermint Twist Chronicles AUTHOR PLATFORM is very sizeable and significant and already established with strong visibility on the World Wide Web. Our very solid position and significant “Hands On” marketing expertise, enables us to take advantage, by putting our extensive Marketing Platform to work 24/7, to promote the sale of the book.
A customized and detailed highly effective pre- and post-publication book marketing strategy and plan has been developed specifically for the author and is available to review upon request. You will be very impressed!
The author is visible to tens of thousands of people internationally, including friends, fans, followers and an audience waiting to buy. The author is a living legend who still performs today on stage to a standing ovation audience. The author is eager to personally promote the book at concerts, radio interviews, book signings and more.
The Author’s thousands of followers on Facebook, Twitter, etc. will be our BEST CHEERLEADERS, sharing the Video Trailer, posts, articles, photos, etc. with their personal social networks, family, friends, etc. The fans and followers will be encouraged frequently, to post on our behalf so that our message will go viral on the World Wide Web.
Frankie Valli has agreed to write the Book Foreword. Numerous celebrities-artists have agreed to write a testimonial – Joe Pesci, Tony Orlando, Bon Jovi, Tommy James, Ringo Starr, etc. Hundreds of incredible photos are available.
We are actively involved in discussions to launch a Broadway Musical and Film Documentary project with Executive Producers, Playwrights, Directors. Chazz Palminteri says we have great material.
In addition to the Social Media initiatives mentioned above that will create tremendous worldwide awareness, we will engage in a number of in-person and “word of mouth” activities that can go viral.
• Book categories: Memoir, Rock and Roll, Pop Culture (Estimated word count: 80,000)
• Foreign and Subsidiary Rights: The author’s popularity in several countries around the world should allow for significant foreign rights sales
• Photographs: Thousands of photos are available, many never before published. (See examples at end.)
• Estimated time to complete manuscript: 3-4 months after signing agreement
• Mailing Lists:
• Radio Interviews:
• Social Media Networks:
• Search Engines:
• Book Signings & Events:
• Celebrity & Artists Social Networks:
• Press Releases & Announcements:
• Book Trailers & Graphics:
• Advertising & Promotion:
• Website Properties: Four Established Websites
• eCommerce Landing Pages:
• Blogs, Forums, Groups, Clubs, Podcasts – Member of Over 200+
• Media columnists, writers – Local & National
• Influencers: Politicians, Execs, Historians
The marketing activity and promotion plans to be used on Social Media networks will create tremendous worldwide awareness. The new book along with an effective marketing plan has a much greater probability of early and sustained success.
The broad Marketing plan is to finalize and maintain a positive and consistent online presence and exposure across all major platforms. Through websites, blogs, social media, and much more. The book will be promoted on numerous platforms and major websites and forums, such as Books, Rock N’ Roll, Music, Nostalgia, etc. on the internet. These very popular sites have millions of members. GoodReads.com is an example of a book/author site with 80 million members. Book review websites are an excellent source for publicity. Book review websites are another great source to promote the book.
With a workable marketing plan, we can be confidant that we are doing everything we can to make the book launch a success. “Word of Mouth” will go viral by circulating rapidly on the World Wide Web. Many hours have been spent on research putting this marketing plan together. It’s a work in progress and not etched in stone. Hopefully, others can contribute and add some viable ideas to help with the sales effort to make the book a major success or best seller. Endless possibilities! Unlimited potential!
We have arranged for automated posting of tweets to over one million Twitter accounts on a scheduled basis. It reaches a world-wide audience and can be customized to reach a specific target, with the use of hashtags. It’s an efficient social media marketing machine that can reach out to our core audience much faster and in much larger numbers. The automated posts, will include authentic interesting highly visual content, photos, trailer videos, hashtags designed to go viral and attract customers to purchase the book – the book image will be “branded” and recognizable worldwide
SOCIAL MEDIA: Fortunately, we currently have a strong presence on Social Media such as Facebook, Twitter, InstaGram, LinkedIn, YouTube, Google+, Tumblr, Pinterest, Reddit, etc. Over the years, I have gained substantial experience in working with Social Media for business purposes. Promoting a book on social media is absolutely mandatory. It took several years to start and constantly build the networks with fresh content, videos, photos, etc. Now, we are in a strong position to take advantage by using these networks and put them to work 24/7. Tons of FREE valuable advertising waiting to be used to promote the sale of the book.
FACEBOOK: The Author’s personal Facebook page has a maximum of 5,000 friends, per Facebook policy. There are well over 100 of the Author’s Facebook friends that have their own 5,000 maximum. Assuming –- 100 x 5,000 = 500,000+ – Just imagine the staggering numbers if only 200,000 of those Facebook followers shared our video trailer or graphic message with their personal networks. The potential would keep multiplying. Here, we are talking about Facebook only. Let’s not forget about Twitter, YouTube, LinkedIn, Instagram, etc. – It means we have unlimited access and potential to tap into this personal existing goldmine and do our job.
Facebook has numerous popular communities, groups and forums that are dedicated to book lovers, authors, publishers, music, etc. This marketing channel will also be used to reach millions of members. In fact, one of the FB groups that was created currently enjoys nearly 7,000 members and is growing and expanding with new members. All the members are die hard Rock N’ Roll enthusiasts and would gladly promote the book with their member group or community networks.
To this day, the Author also enjoys a large fan base in Europe and Japan and Facebook in their language exists.
WEBSITES: Four established websites generating hundreds of weekly visitors. The individual website pages will be created and designed to promote the book. The personalized page will describe the book and let the visitor know where they can purchase it. The individual pages and sites will be SEO optimized to attract free visitor traffic from the major search engines Google, Yahoo and Bing. Book teaser graphic pop-ups and hello bar will be created and added to the websites that help to capture the attention of a visitor. The book promo page will contain a video trailer, photos, content to encourage the sale of the book. It will also encourage visitors to sign-up to our growing mailing list.
SEARCH ENGINES: Enter these keywords into Google, Yahoo and Bing search engine – Peppermint Twist, and Peppermint Lounge. Do it now! The user will see hundreds of pages displayed with results containing massive amounts of information, photos and videos that that will attract interest and drive more traffic to web sites. Our multiple websites and blogs will need to be optimized for the major search engines. Free visitor traffic 24/7. Fortunately, several of the current domains are already indexed in ALL the major search engines in the USA and foreign with important keywords that display top page results attracting visitors. Traffic = Sales. England, Sweden, Germany, etc. have their own search engines with their language.
RADIO INTERVIEWS: Legendary DJ’s Cousin Brucie, marvelous Marvin, Jerry Blavit enjoy millions of listeners and followers. Cousin Brucie has an estimated audience of 21 million loyal listeners on the Sirius network.
MAILING LISTS: JoeyDee.com has a large mailing list. Anyone can sign-up. I have a professional email marketing software that can custom personalize a message and blast to several thousand fans.
CONCERTS: Joey Dee is booked and scheduled to perform in a number of states for the rest of the year and into next year. Joey Dee remains very popular and active.
GRAPHICS: It will be very important to create and design a unique (Hook) Book Promo Graphic that will be used in the various promotions – a distinctive visual with a striking coordinating image. A compelling graphic design that will stand out from the crowd. This will be the unique brand that will be heavily promoted to a world-wide audience. It will attract, and lure potential customers to purchase the book.
CELEBS/ARTISTS: We will personally ask by phone and email (Long-Time Friends) that they share and or post the Book Promo Graphic or Book Trailer with their fans and followers on the major social media platforms. Many, many thousands of fans and followers worldwide that can be tapped into with a book trailer and much more.
LIFETIME ACHIEVEMENT AWARDS: Walk of Fame – April, 2019 and East Coast Music Hall of Fame – June, 2019
Promotions – Give-Aways – Press Releases – Advertising – Special Events – Book Signings
📖 𝑷𝒆𝒑𝒑𝒆𝒓𝒎𝒊𝒏𝒕 𝑻𝒘𝒊𝒔𝒕 𝑪𝒉𝒓𝒐𝒏𝒊𝒄𝒍𝒆𝒔 – “Lose Yourself In a Book – You Will ❤️ This One!”